Duke Children’s Stories branded the front of the newly formatted Duke Children’s newsletter. Its first mailing reinterpreted Duke Children’s newsletter was welcomed with enthusiasm offering a cohesive design format, efficient mailing vehicle, and visually compelling artwork to donor communications. Mailing at 8.5 X 11 with a wafer-seal, the publication opens to a large 11 X 17 format, four-color, printed publication. The front complements the Duke Children’s brand and opens to a “second” cover which spotlights top patient-care initiatives and research advancements. The inside is flooded with creative graphic interpretations, complementing content, highlighting expert Q&A’s, illuminating amazing patient stories, patient-care advancements, faculty announcements, and future philanthropic events.