• SeeBeyond


    A business integration software company, SeeBeyond, formerly know as Software Technologies Corp., tasked the team to develop a new name, logo, and brand. Client discovery discussions helped to inform the team about the company’s complex technology. Working with the executive team, we explored new options for the company name, created a new SeeBeyond logo and employed a new brand-themed tagline, “Eliminate Boundaries.” The new brand design system included layering elements, geometric shapes, overprinting transparent and metallic inks, translucent substrates, and textures.

    Primary roles: designer, illustrator, typographer, naming, materials research and sourcing, and print production

    Software: InDesign, Photoshop, and Illustrator
  • Duke University Event Materials


    Posters flooded Duke’s campus announcing The Primate and Biodiversity Conservation events. The celebration was filled with art exhibits, performances, case studies, tours, talks, and discussions sponsored by Duke Evolutionary Anthropology and Jane Goodall’s Roots and Shoots program. The announcement for the new home of Jane Goodall’s 50 years of collected data describing the behavior of chimpanzees ended the week and signified the next 50 years of Duke’s Jane Goodall Institute Research Center.

    Primary roles: designer, illustrator, and print production

    Software: InDesign, Photoshop, and Illustrator
     
  • Duke Medicine Magnetic Display


    The Communications Director of the Department of Medicine wanted to utilize a previously installed bulletin board structure to display up-to-date communications. On a limited budget, the historical bulletin board was retrofitted, using modern materials such as metal, plastic, magnetic labels, and a screw-post system for updating ease.

    Presented visual concepts to the communications director, established project specifications and created detailed technical drawings for manufacturing, and supplied digital print-ready files for production.

    Primary roles: client liaison, designer, technical illustrator, materials research and sourcing, and print production

    Software: InDesign, Photoshop, and Illustrator
  • Duke Forward Campaign Report


    Duke University launched its most significant fundraising campaign to-date, Duke Forward. This comprehensive $3.25 billion effort involves every school at Duke, as well as Duke Athletics, the Libraries, and Duke Medicine.

    A report was needed to share the campaign’s progress as it approached the midpoint of its efforts. Working with the Duke University’s Office of Development management and editorial staff, the Duke Forward Report was created. The report was organized by three main themes: Enriching the Duke Experience, Activating Duke’s Power for the World, and Sustaining Duke’s Momentum. It featured stories about student enrichment and educational programing, innovations to shape tomorrow’s leaders, and opportunities for continued growth. Featured student and student portraiture and stories, carefully balanced type and graph illustrations, and social media content was carefully balanced to aid in telling the complete Duke Forward story.

    Primary roles: designer, illustrator, typographer, and print production

    Software: InDesign, Photoshop, and Illustrator
  • Duke Children’s Newsletter


    The Chair of the Pediatrics Department needed an economical way to communicate Duke University Pediatric innovations to the pediatric community. Working closely with the department editor, a flexible grid layout was created to accommodate a variety of content types. This quarterly newsletter was seasonally colored, spotlighted a departmental letter, research innovations, patient stories, and upcoming events. The design format and grid layout allowed the newsletter to be updated quickly keeping costs sustainable.

    Primary roles: client liaison, designer, illustrator, and print production

    Software: InDesign, Photoshop, and Illustrator
  • Strength, Hope and Caring


    The Strength, Hope and Caring employee program annually recognizes Duke Medicine employees for delivering exceptional patient care. Care providers are nominated and voted on by their peers, team units, managers, and patients. Designs for this event include initial creative exploration highlighting the theme, a program brochure, multiple posters, and a large poster depicting all honorees for year-round display.

    2017 GEMS—these are the team members who always go above and beyond to help, to comfort, to make a difference. We recognize them for living our values and demonstrating the qualities of Strength, Hope, and Caring.

    2016 Celebrating the Healthcare Heroes committed to the values of teamwork, integrity, diversity, excellence and safety and our core value: caring for our patients, their loved ones and each other. We honor their abilities to fortify the human spirit with strength, hope and caring.

    2015 The Best of the City of Medicine—celebrating the 10th Anniversary of Strength, Hope and Caring Awards Gala at Duke University Hospital and Duke University Hospital’s 85th anniversary. This year’s recipients were celebrated along with the stories that are now part of Duke University Hospital’s history and the contributions to the Duke legacy of excellence.

    2010 Focusing on local traditions, customs, and culture, “In the Tradition of Excellence” was the uniting theme for this annual program. Exceptional patient care role models were recognized and their stories published illustrating that the tradition of excellence is deep-rooted at Duke.

    Primary roles: designer, illustrator, and print production

    Software: InDesign, Photoshop, and Illustrator
  • Duke University Provost Lecture Series


    Duke University’s Office of the Provost Sponsors a bi-annual series of presentations and panel discussion about current topics of interest. A theme graphic was created to unite a variety of communications in promoting this sponsorship. Posters, flyers, campus advertisements, web banners, and bus line graphic materials were created to push communications for the theme “Being Human”.

    Primary roles: designer, illustrator, typographer, and print production

    Software: InDesign, Photoshop, and Illustrator
  • Duke School of Engineering

    A longtime staffer was leaving Duke’s Pratt School of Engineering and leadership wanted to create an art print as a farewell gift. The idea was to gather the names of literally thousands of students she had advised over the years and use them to create an image of the Duke Chapel tower. The thoughtful and beautiful artwork was created, archivally printed, and framed. It was given with pride and gratefully received. Primary roles: client liaison, designer, Illustrator, and print production Software: InDesign, Photoshop, and Illustrator  
  • Duke Children’s Annual Report


    Duke Children’s Director of Communications needed a cost effective way to update donors about their contributions. A modest Annual Report, 7" x 10", tri-fold brochure was created exceeding the communications goals and keeping the cost manageable.

    Primary roles: client liaison, designer, illustrator, photographer, and print production

    Software: InDesign, Photoshop, and Illustrator
  • DELL Computer Microsoft Sales Tools


    Dell call center representatives needed a quick and easy way to reference Microsoft products and software to help consumers with purchasing needs. The form factor should be engaging so that it does not get thrown away, yet simple enough to use when needed as a quick reference guide during a sales phone call. The ultimate goal of this piece was to increase sales of MS software and hardware through the Dell partner account. The solution was a fanned book featuring product photography with supporting features and benefits on the main side. The form had a grommet hole for hanging opportunities freeing up space restricted work surfaces. The backside displayed more technical supporting information to help with more complicated questions.

    Primary roles: designer, illustrator, and print production

    Software: InDesign, Photoshop, and Illustrator