• Microsoft Home Retail Packaging


    Designed a package strategy and concept for Microsoft’s Home and Retail Divisions. This new business pitch used the Digital Image Pro and Suite products to demonstrate product differentiation including year-over-year and Pro versus the higher-end Suite product versions.

    Each design created an impactful shelf presence. The consumer must be engaged at the ten-foot viewing distance to generate a purchase. This demanded an emotional impact in this competitive product space. Themes presented were “Powers of Ten” and “Human Nature.” Powers of Ten boxes featured amateur photographers, their photography and the effects used to capture their creative expression. Human Nature boxes featured amateur photographers chosen from year-to-year photographic contest winners. This provided fresh photography for each year. It also spoke to the product audience and gave inspiration to consumers.

    PRIMARY ROLES:
    Content strategy and development: 30%
    Graphic Design: 100%
    Branding strategy and evaluation: 100%

    Software: InDesign, Photoshop, and Illustrator