• SeeBeyond

    A business integration software company, SeeBeyond, formerly know as Software Technologies Corp., tasked the team to develop a new name, logo, and brand. Client discovery discussions helped to inform the team about the company’s complex technology. Working with the executive team, we explored new options for the company name, created a new SeeBeyond logo and employed a new brand-themed tagline, “Eliminate Boundaries.” The new brand design system included layering elements, geometric shapes, overprinting transparent and metallic inks, translucent substrates, and textures.

    Primary roles: designer, illustrator, typographer, naming, materials research and sourcing, and print production

    Software: InDesign, Photoshop, and Illustrator