As part of a team I developed brand and product specific materials to support the launch of the new NordicTrack soft goods line. This included several pieces ranging from large format in-store brand banners, side mounted product display posters, to a hang tag system which allowed for product customization.
The NordicTrack brand is an established premium brand in the fitness equipment category. The launch of the soft goods line expanded the NordicTrack brand. The launch happened in retail channels and at Sears in a new, combined fitness “shop within a shop” concept.