Addison-Andover Museum
Website
Approximately twelve shows, including permanent collection installations and major traveling exhibitions, are carefully balanced to represent a wide range of art, across time and media.
The new brand provided the opportunity for the museum to revisit its online presence. Brand workshops provided an understanding of how the client envisions the museum collection in the museum space.
Work Sans Font
The Modern Grotesque font Work Sans provided a strong foundation for the website. The visual characteristics have a geometric, no-nonsense aesthetic with rounded corners and uniform strokes, adding a soft touch to its clean lines. Its simplicity complements a wide range of design styles and doesn’t distract from the content, making it popular for web and app interfaces. The right contemporary feel for the museum, designed with screen optimization in mind, *Work Sans* offers high legibility at smaller sizes, generous letter spacing and balanced letterforms making it ideal for body text, and it maintains clarity even on low-resolution displays.
Addison-Andover Gallery of American ArtComponent Sprints
The Component Sprint closely examined the content from a UX/UI perspective. layout, typography, buttons, links, and CTA patterns are tested across media widths, considering breakpoints and content flow. This process leads to a comprehensive understanding of how the content functions.
Theme Sprint
The homepage theme sprint quickly looks at art components, the arrangement of text, and imagery. The storytelling flow, section rows, content groups, and visual style for impact are considered. Design principles guide the layout such as hierarchy, contrast, rhythm, and movement. The content is guided by the wireframe and allows for a visual approach to layout.
Ideas presented opened up discussions around aesthetics, color, typography, layout, and structure, questions are asked and design decisions are rationalized.
The sprint process engages the client team and creates shared ownership where consensus and buy-in unfold.
Concept A
Concept B
Concept C
