Duke Medicine Construction
Brand Management
Print
Environmental
Signage
A communication plan to inform the Durham community about the three-year transformation of Duke University’s campus included wall plaques, translucent window clings, illuminated kiosks holding printed monthly, bi-lingual updates, and safety barrier fence wraps.
Transformation
Duke Medicine’s three strategic building projects underway represent historic changes that will transform the face of the medical campus and advance teaching, research, and clinical care missions.
In addition, the transformation efforts reinforce the health system’s values, especially the core value of “Caring for our patients, their loved ones, and each other.”
A New Duke Cancer Center
Construction began in 2009 and was completed in 2013. The building was designed by Perkins + Will, Atlanta, and constructed by BE&K Building Group, Charlotte.
The LEED-NC Gold building was designed to promote recovery, provide family space, and facilitate knowledge-sharing. It connects to the Duke Medicine Pavilion by a two-story concourse and to the Duke Clinic by a landscaped open space called the Medical Circle Healing Garden.
The flyers, posted throughout the construction zone, communicate details about the 2 facilities and assure the safety of patients, visitors, faculty, and staff and comply with building codes. The call to action to visit the online construction news board kept the community up to date with current news.
The Best in Patient Care
The plaque in the above image explains to passersby about the state-of-the-art facility providing patients the most advanced multidisciplinary care from specialists in a comfortable, healing environment. The URL call-to-action is where to get up-to-date information on the progress. A key feature of the Duke Cancer Institute includes The Quiet Room, which features color-changing LED fixtures that simulate rippling water on the surface of textured glass. The room’s color can be subtly shifted from red to blue to green to yellow.
The Duke Cancer Institute is a National Cancer Institute-designated comprehensive cancer center that offers access to clinical trials and treatments.
Informational Kiosks
Kiosks were carefully curated throughout the campus to inform visitors, patients, and the community with up-to-date notices, and general information.
“The Duke Medicine Pavilion will allow Duke University Hospital to do more of what Duke does best—deliver world-class care.“
William J. Fulkerson Jr., MD
Executive Vice President
Duke University Health System
Informational Flyers
The state-of-the-art Duke Medicine Pavilion, a major expansion of Duke University Hospital, advances Duke Medicine’s surgical and intensive care capabilities.
The new Duke Cancer Center facility will feature a convenient, comfortable, healing, and patient-centered environment
The Learning Center, located at the center of the medical campus, will feature state-of-the-art classrooms with moveable walls and chairs to accommodate team-based learning activities among the students.
