Duke Medicine Signage
Environmental
Signage
A communication plan to inform the Durham community about the three-year transformation of Duke University’s campus included wall plaques, translucent window clings, illuminated kiosks holding printed monthly, bi-lingual updates, and safety barrier fence wraps.
Duke Medicine’s three strategic building projects underway represent historic changes that will transform the face of the medical campus and advance teaching, research, and clinical care missions.
In addition, the transformation efforts reinforce the health system’s values, especially the core value of “Caring for our patients, their loved ones, and each other.”