Duke Medicine Signage
Brand Management
Signage
On June 30, 2005, Victor J. Dzau, MD, Chancellor for Health Affairs at Duke University and President and CEO of Duke University Health System, announced a new vision and strategic plans for Duke Medicine.
That year marked Duke Medicine’s 75th anniversary celebrating major advancements across many areas of medicine and patient care, with recognition for every member of the Duke Medicine team.
Bud joined the Duke Marketing and Communications team as a Senior Brand Designer, responsible for creating, guiding, and supporting the Duke Medicine brand at an institutional level working with department leadership, brand ambassadors, and external vendors monitoring, managing, and maintaining brand consistency.
Locations throughout the institution required a variety of signage types.
