Duke Medicine Spaces
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Signage
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James Buchanan Duke (1856-1925)
James B. Duke (1856–1925) was a tobacco manufacturer, industrialist, and philanthropist, of Durham, N.C., and New York City.
Trinity College was a Methodist college located in Randolph County, North Carolina. Washington Duke, a devout Methodist, took interest in the college and he ultimately provided the funds needed for the college to move to the more urban and convenient locale in Durham. Julian Carr, another prominent business leader in the area, donates land in Western Durham to the college.
Washington and Ben Duke took the greatest initial interest in the college, but J.B. would later become integral to the institution’s long-term future.
Mission
As a world-class academic and health care system, Duke Medicine strives to transform medicine and health locally and globally by conducting innovative scientific research, rapidly translating breakthrough discoveries into clinical practice, educating future clinical and scientific leaders, advocating and practicing evidence-based medicine to improve community health, and leading efforts to eliminate health inequalities.
Background
Duke University Hospital is consistently ranked as one of the best hospitals in the United States
Themed materials—signs, lights, banners, uniforms, and more — were placed in select venues to welcome VIP guests from all over the world. Decorative yet functional, these materials set the stage for an inspirational and unforgettable 2002 Olympic Winter Games.
Background
marchFIRST was chosen to create a consistent visual identity for the 2002 Salt Lake Winter Olympics across all venues. The design, featuring Visa-sponsored athletes, was applied to over 250 components, including Hospitality, Environmental/Retail, and ATM Programs. During the event, Visa saw a 20% increase in card usage compared to previous Olympics.
Themed materials—signs, lights, banners, uniforms, and more — were placed in select venues to welcome VIP guests from all over the world. Decorative yet functional, these materials set the stage for an inspirational and unforgettable 2002 Olympic Winter Games.
Department of Medicine Display
The Communications Director of the Department of Medicine wanted to utilize a previously installed bulletin board structure to display up-to-date communications. On a limited budget, the historical bulletin board was retrofitted, using modern materials such as metal, plastic, magnetic labels, and a screw-post system for updating ease.
Duke Development
One City Center
Print
Digital
Environmental
Since 1986, Visa has been a leading sponsor of the Olympic Games, holding exclusive rights in the payment services category as an official worldwide partner. To strengthen awareness and recognition of its longstanding partnership with the Olympics, Visa has continuously developed and expanded its commitment to the global sporting event. This collaboration reinforces Visa’s broad acceptance and enhances its brand image.
Background
marchFIRST was chosen to create a consistent visual identity for the 2002 Salt Lake Winter Olympics across all venues. The design, featuring Visa-sponsored athletes, was applied to over 250 components, including Hospitality, Environmental/Retail, and ATM Programs. During the event, Visa saw a 20% increase in card usage compared to previous Olympics.
Themed materials—signs, lights, banners, uniforms, and more — were placed in select venues to welcome VIP guests from all over the world. Decorative yet functional, these materials set the stage for an inspirational and unforgettable 2002 Olympic Winter Games.
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