Leftwich Archaeology

Brand Identity

Brand identity for the small, sole-proprietor cultural resource management and archaeological consulting businesses focused on small and medium-scale projects in California, along the Central Coast and Santa Barbara area. Leftwich Archaeology specializes in providing prompt turnaround for Archaeological Monitoring, Letter Reports, Phase I Reports, and Extended Phase I Reports.

Design Sprints

The creative phase is structured into brief design sessions, enabling quick exploration of ideas, sharing of concepts, and curation of feedback to foster rapport and buy-in. Discussions steer the creative direction, building consensus and securing buy-in. These sprints offer opportunities to visualize abstract ideas and themes, encouraging client participation while resolving key decisions on elements like iconography, color schemes, and abstraction.