Leftwich Archaeology
Brand Identity
Brand identity for the small, sole-proprietor cultural resource management and archaeological consulting businesses focused on small and medium-scale projects in California, along the Central Coast and Santa Barbara area. Leftwich Archaeology specializes in providing prompt turnaround for Archaeological Monitoring, Letter Reports, Phase I Reports, and Extended Phase I Reports.
Design Sprints
The creative phase is divided into short design sessions where ideas are quickly explored, concepts shared, and feedback is curated building rapport, consensus, and buy-in. These sprints provide opportunities to illustrate abstract ideas and visual themes. Discussions guide the creative direction while accumulating collective feedback and buy-in. The journey allows for client participation, resolution, and agreement: iconography, color schemes, and abstraction are discussed.
