Leftwich Archaeology

Brand Identity

Brand identity for the small, sole-proprietor cultural resource management and archaeological consulting businesses focused on small and medium-scale projects in California, along the Central Coast and Santa Barbara area. Leftwich Archaeology specializes in providing prompt turnaround for Archaeological Monitoring, Letter Reports, Phase I Reports, and Extended Phase I Reports.

Design Sprints

The creative phase is structured into brief design sessions, enabling quick exploration of ideas, sharing of concepts, and curation of feedback to foster rapport. Discussions steer the creative direction, building consensus and securing buy-in. These sprints offer opportunities to visualize abstract ideas and themes, encouraging client participation while resolving key decisions on elements like iconography, color schemes, and abstraction.