Mondex
Brand Identity
Website
A visual identity for an organization that specializes in art restitution through deep research, support advocacy, and legal processes to recover and return cultural artifacts and artworks lost or stolen, particularly those looted during WWII, to rightful owners and their descendants.
“a willingness to innovate… increased our investment of resources…to ensure we had the means and the methods to obtain justice for our clients.”
Design Concepts
Founded in 1993, Mondex Corporation recognized that its previous brand identity felt outdated and didn’t align with its current mission. The identity was reimagined using creative themes detailed below, with concepts A through F presented and refined through discussions guided by client feedback.
Visit the new website: Mondex Corporation.
Ideation
Concept A – D
Concept E – F
Creative Themes
Creative themes in brand identity are core ideas that guide and unify visual and conceptual elements, creating a cohesive, resonant message for the brand. They provide an underlying narrative that informs design choices, tone, and messaging. The purpose is to initiate conversations with client teams and establish a collective buy-in on the creative direction.
A look at key themes discussed when developing the identity:
