SeeBeyond
Brand Identity
Print
A contemporary brand identity was created for the global technology integration software corporation. It aligns with the company’s mission and software features while being visually compelling. The brand expression extended beyond the logo, incorporating sculptural forms, textured patterns, and typography simulating these visual metaphors.
Vellum Mailer
Sealed and mailed in a vellum envelope the accordion 6-panel vellum mailer, printed with silver and 2 blues to capture the essence of its new brand, transparent and visually boundless, SeeBeyond announces its new name and brand to the technology community.
Folder
The tri-fold folder is printed with four spot colors. Diagonal die-cut slots hold a business card, a capacity pocket printed with a dull and tinted varnish to achieve a linear texture, and printed with black, and a touch of tinted varnish extends the linear texture announcing its tagline eBusiness Integrated Solutions.
Basic Guidelines
Created in-house, the agency printed simple guidelines on how to use the new logo. The guidelines informed on primary and secondary signatures, clear space considerations, reproduction sizing, color palette, and approved typefaces.