Southern Coalition for Social Justice
Brand Identity
Website Design
Southern Coalition for Social Justice (SCSJ), a Durham, NC nonprofit, combats structural racism through programs in voting rights, justice reform, and environmental justice. Since 2007, SCSJ has worked to protect voting rights, ensure police accountability, and promote youth justice.
Project Background & Challenges
The Southern Coalition for Social Justice’s outdated website, unchanged since 2017, struggled with poor navigation, design, and a complex backend, leading to usability and security issues. High bounce rates, low engagement, and 12.5% retention reflect its inability to meet growing content demands. A redesign modernized the site, enhanced navigation, simplified management, and supported multimedia needs. Serving diverse audiences, it delivered advocacy updates, showcased impact, and ensured accessibility, with features like flexible components, multimedia integration, and consistent branding.
The logo revision focused on simplifying the symbol and enhancing the typography to convey boldness and strength.
Concept Sprint
Component Sprint
Homepage
The Southern Coalition for Social Justice website employs a clear and functional design, prioritizing accessibility and engagement. The homepage features bold, legible typography, a clean layout, and balanced white space, which guides attention to key content. High-contrast color accents and strategic imagery reinforce the organization’s focus on community impact and justice. The navigation is straightforward, with structured menus and calls to action to encourage exploration. Overall, the design reflects professionalism, inclusivity, and the mission-driven ethos of the organization.
